Good design shouldn't need explaining.
I’m a
and I make sure yours doesn't.
I’m a
and I make sure yours doesn't.
irina kats
Zurich-based
open to freelance
open to full-time
e-commerce
UI design
email design & setup
email design
Kami The Polyglot | Full-Funnel Design for a Digital Education Creator
mobile app
UX/UI
product design
New product design case is loading…
Coming soon.
healthtech
UX strategy
design concept
MediVero | Bridging the Trust Gap in Healthtech through Strategic UX
UX research
UI design
conversion
LazyPack | Designing Trust for a Pre-Launch AI Startup in SaaS
case studies.
Built on thinking, not just taste.
Whether it’s a client brief or a self-initiated concept, every project gets the same treatment: understand the problem first, design second. Here’s what that looks like in practice.
selected projects.
Designed, built, shipped.
Real clients, real briefs, real constraints: a cross-section of web and UX/UI work. The range varies. The care doesn’t.
testimonials.
They said it better than I could.
"Irina is our GOLD! The website turned out so beautifully – I just want to keep looking at our projects and watch the pictures come to life. I’m so grateful we found a specialist with such a developed sense of style, taste, and beauty. She feels us so subtly – I’m absolutely thrilled."
Svetlana S.
Founder at Golden Lion Agency
"Irina isn’t just hardworking – she’s the kind of person who genuinely cares about her work and the people she works with. What truly sets Irina apart is her unique approach to design. She has this incredible ability to take a simple idea and transform it into something extraordinary."
Vaibhav J.
Performance Marketing Manager
"Irina consistently impressed me with her creativity, technical skills, and collaborative spirit. She approaches every project with fresh ideas, attention to detail, and a positive attitude – all the while taking ownership of the entirety of the design process – making her an absolute joy to work with."
Bruno D.
Marketing Leader
"Not only did Irina take all the requirements into account, but she also did a detailed research of the competition and our target audience to better understand the needs at LazyPack."
Pavel A.
Product Owner at LazyPack
Good-looking design is easy to find. Design that converts, guides, and makes sense to the people using it? That’s harder. And that’s where I come in.
I came to UX/UI through urban planning – and it shows. I think in systems and flows before I think in screens, understand user needs before I touch the tools, and bring analytical rigour to every design decision.
I work across the full process: research, UX strategy, UI design, and developer handoff - with no-code capability when the project calls for it.
Zurich-based. Fluent in English and Russian, conversational German. Available for freelance projects and open to the right full-time role.
about me.
I design things that work as good as they look.
Want the full breakdown of my skills and experience?
What I’m good at.
UX research
UI design
interaction design
prototyping
responsive web design
accessibility
copywriting
no-code development
AI-assisted design
how I work.
Clear process. Flexible approach.
Every project is different – but the process behind it isn’t. From the first conversation to the final handoff, I keep things organised, communicate clearly, and make sure nothing falls through the cracks. You’ll always know what’s happening and what’s coming next.
Curious about working together? Here’s what I offer.
Project closed, questions answered. I make sure you know how to manage and update what we built – so you’re not dependent on me for every small change.
Phase 5
Wrap up
I can build in no-code or hand off to your developers with clean, organised files and clear documentation. Either way, nothing gets lost in translation.
Phase 4
Build or handoff
Wireframes first, visuals second. I prototype where it helps, iterate based on feedback, and don’t call it done until it’s right.
Phase 3
Design
Competitor analysis, target audience research, and UX strategy. The thinking that makes the design work – not just look good.
Phase 2
Research
Understanding your goals, audience, and constraints before anything else. We align on scope, timeline, and process – so there are no surprises later.
Phase 1
Discovery
let's chat.
Got an idea? I’m all ears.
No need for a polished brief – a rough idea is enough to start a conversation. Fill in the form and I’ll be in touch shortly.
Open to full-time opportunities too – feel free to reach out through the form below or by email.
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