Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
UX research
UI design
healthtech
information architecture
art direction
copywriting
image generation
wireframing
prototyping
figma
Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
MediVero | Website for a Healthtech Platform
Designed a clear, modern website to communicate the value of an AI-powered medical platform.
Key facts:
Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
Project overview
summary.
About the Project
A concept website for MediVero — an AI platform that supports diagnostic accuracy and efficiency in clinical workflows.
Objective
To design a digital experience that builds trust with healthcare professionals and clearly communicates the platform’s value.
Challenges
Explaining complex technology in simple terms, keeping design both professional and engaging, and building instant trust through structure and visuals.
My Role
UX Research · UI Design · Information Architecture · User Flows · Texts · Image Direction · Microinteractions
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design process
timeline.
Research
Project’s Structure
Copywriting
References
UI Design
Prototyping
Design System
Design Adaptation
Design Concepts
Week 1
Week 2
Week 3
Week 4
Week 5
Week 1:
Week 2:
Week 3:
Weeks 4-5:
Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
target audience
user research.
Adam, 48
Decision-maker
Profession
Development Director
Profession
Analytical and tech-savvy strategist responsible for piloting and evaluating digital solutions. Rational, ambitious, and always learning.
Needs & Goals
Looks for data-driven systems that deliver measurable impact. Interested in tools that strengthen internal reporting for leadership.
Design Insights
Goes straight to technical sections. Engages with interactive content like ROI calculators or demos. Needs a modern, tech-inspired UI that builds trust through structure and data transparency.
Lucy, 39
Influential user
Profession
Practicing Physician
Profession
Empathetic professional devoted to patients. Skeptical of new tools until proven effective. Balances clinical work with administrative tasks, detail-oriented.
Needs & Goals
Seeks technology that simplifies work without disrupting established workflows and clearly improves patient care.
Design Insights
Prefers intuitive visuals and demos over text. Expects to see how MediVero helps patients. Responds to testimonials, real cases, and clear explanations instead of technical jargon.
Adam, 48
Decision-maker
Profession
Private Clinic Director
Profession
Experienced leader focused on clinic growth and innovation. Efficient, confident, and calm under pressure. Prefers clear numbers over marketing language.
Needs & Goals
Wants to enhance clinic reputation, reduce operational costs, and stay ahead of competitors through innovation.
Design Insights
Values concise communication, credible metrics, and case studies that prove ROI. Avoids clutter and long texts — expects quick access to key results and a visible "Request a Meeting" CTA.
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To ensure a seamless browsing experience, the structure was designed around the key personas. Each section leads users toward meaningful actions such as requesting a demo, exploring results, or learning about integration.
The architecture balances clarity and depth: minimal navigation, consistent CTAs, and information flow that mirrors a user’s decision-making journey — from awareness to trust to engagement.
Information Architecture
user flow.
Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
Design solutions
art direction.
The design system reflects MediVero’s key values — clarity, credibility, and technological intelligence. The goal was to make the website feel both trustworthy for clinics and modern for tech-savvy professionals, ensuring quick information scanning and intuitive flow.
Interactive Engagement
Micro-interactions encourage exploration. The quiz and horizontal scrolls make the experience more dynamic, increasing time on page and improving lead generation.
Clean & Structured
Layouts follow a clear hierarchy to help decision-makers grasp value fast. Each block delivers one message, guiding users toward key conversion points.
Calm Professional Look
A neutral base with blue, green and yellow accents creates a sense of reliability. The visuals feel medical but not sterile, balancing technology with a human touch.
Modular Layout
A bento-inspired grid helps structure diverse content into digestible units. It supports flexibility and visual rhythm across all screen sizes.
Developed a consistent visual system through custom AI-generated graphics, ensuring the design felt both professional and human-centered.
AI tools.
Image generation
To make the experience more dynamic and engaging, several interactive components were integrated into the website. Hover animations and horizontal scrolls help guide user attention and make navigation feel intuitive and alive.
The highlight feature — the quiz — transforms a static form into a conversational flow. It allows users to receive tailored insights in just a few clicks, increasing engagement, session time, and lead quality.
interactive design.
Interactive Elements
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Website development: Irina Kats, 2025
LET’S WORK TOGETHER!
I’m open to full-time or freelance UX/UI opportunities — in Switzerland or remotely.
Do you think my skills and personality could become a good addition to your team? Let’s connect and explore how I can contribute to your company’s goals and success!
