Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
UX research
UI design
SaaS
information architecture
art direction
copywriting
wireframing
prototyping
figma
elementor
Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
Вы получите анализ или в формате онлайн-звонка, или в формате видео-записи. Выбор за вами!
LAZYPACK | Landing Page for An AI-powered shipping Service
Designed and developed a landing page for an AI-powered shipping service to explain the concept, build trust, and capture early adopters.
Key facts:
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Project overview
summary.
About the Project
Lazypack is an AI-powered shipping service. The client needed a clear landing page to communicate the idea and validate early interest.
Objective
Design a landing page that explains the concept instantly, builds trust, and guides users toward joining the waitlist.
Challenges
The service was new with no reviews. The landing page had to clarify the idea, address trust concerns, and remain lightweight.
My Role
Full UX/UI design: research, IA, copywriting, wireframes, visual direction, UI design, and no-code development (Elementor).
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Competitor Analysis
UX research.
Traditional Couriers
Strengths:
Reliable delivery networks and strong brand trust.
Weaknesses:
Complex, outdated digital tools that rely on manual forms, measurements, and multiple steps before the user even understands the cost or process.
On-Demand Courier Services
Strengths:
Fast, flexible, and convenient for same-day deliveries.
Weaknesses:
Not suitable for most personal or long-distance shipments. Often expensive, inconsistent, and not scalable for large, fragile, or diverse item types.
I analysed 4 groups of competitors to understand how people currently ship items and to identify UX gaps that LazyPack could solve. The focus was on usability, trust, and the overall experience of getting an item from "I need to ship this" to "It's on the way."
Across all categories, the shipping experience is form-heavy and visually outdated. No existing solution offers a simple, intuitive approach. This showed an opportunity for Lazypack to become the easiest and most transparent way to ship anything.
Digital Shipping Platforms
Strengths:
Multiple couriers in one place with price comparison.
Weaknesses:
Form-based, often overwhelming, and not optimised for casual users. Interfaces feel transactional, and the process remains time-consuming and unclear.
Scan-Based Tools
Strengths:
Fast and simple for very small or standard shipments.
Weaknesses:
Limited functionality, no support for larger items, and no intelligent matching or packaging help. They reduce steps but do not solve complexity in shipping.
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Target audience
personas.
Casual Online Seller
David, 34 (Cologne, DE)
Needs: speed, repeatability, cost clarity
Fears: packaging, fragile items, time-wasting courier comparisons
Urban Digital Consumer
Laura, 27 (Berlin, DE)
Needs: simplicity, reassurance
Fears: “Will it arrive safely? Do I need special packaging?”
Small Business Owner
Anja, 41 (Leipzig, DE)
Needs: reliability, less manual logistics
Fears: damaging valuable items, unpredictable costs
Courier Manager
Markus, 48 (Hamburg, DE)
Needs: new clients, simple integration
Fears: unclear or unpredictable expectations, low-quality leads
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To ensure an intuitive experience, the structure was built around the needs of the main personas. Each section helps users quickly understand the concept, see what they can ship, and build enough trust to join the waitlist.
The structure stays minimal, using short, modular blocks and clear hierarchy to match how users make decisions — from grasping the idea, to validating credibility, to taking action.
Information Architecture
user flow.
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Design solutions
UI design.
Bento-Style Layout
A modular layout inspired by boxes and parcels. It gives the page a structured, organised feel while staying playful and modern — a visual contrast to traditional logistics websites.
Clean Color Palette
A light palette with subtle accents to keep the page airy and approachable. This reduces cognitive load and makes the innovative concept feel simple rather than intimidating.
Soft Visual Language
Rounded shapes and spacing to support trust and reduce the “technical” feel often associated with logistics. The aim was to make the service feel helpful and human, not corporate or complex.
Based on the research and the nature of the concept, the visual direction needed to feel modern, light, and approachable — very different from the heavy, outdated interfaces common in the shipping industry.
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Typography & colors
Design system.
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Website development: Irina Kats, 2025
LET’S WORK TOGETHER!
I’m open to full-time or freelance UX/UI opportunities – in Switzerland or remotely.
Do you think my skills and personality could become a good addition to your team? Let’s connect and explore how I can contribute to your company’s goals and success!
