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I always start the work with the thorough analysis of the market to better understand trends and user behaviours, ensuring that my design aligns perfectly with the target audience’s needs and preferences.
The next step is to analyse local competitors to gain insights into their strengths and weaknesses, allowing my client to stand out in the competitive landscape.
The client provided me with a solid foundation for the website text, although it required restructuring and rewriting to optimise it for web marketing purposes.
Based on the completed analysis, I started prototyping the future website with the focus on not only visual representation, but also user experience and functionality. Having proposed several options, the clients chose one that she found the most appealing.
Utilising my expertise in leveraging AI technologies, I integrated it to gather information for certain content blocks, enhancing the website’s depth and relevance.